B2B new business since 2021
Sales agency for sales you can plan instead of gut feel.
We take on your new business – until the meeting is in the calendar of your sales team, on request through to the signature.
You tell us who your target client is. We research the companies, find the decision maker responsible, call, and hand over the meeting with notes: what was said, what the client needs, why they agreed. We call when something has just happened there that justifies the call – not down a list from top to bottom. Your sales team does what it is there for: selling.
Roles and projects of our founder
Companies our founder worked for in sales or supported in projects – some as an employee, some as a service provider.
Does this describe you?
Three sentences we hear in almost every first call.
If you recognise yourself in one of them, you are in the right place. Under each one is what we then take off your desk.
“We make the calls, but nothing comes back.”
We take on the research and the first approach and only call when there is a reason. Your people are left with the conversations that lead somewhere.
“We are looking for a salesperson – and cannot find one.”
We provide the acquisition team: no job advert, no onboarding, no risk of absence. Start in two to four weeks instead of six months.
“We have meetings. Just the wrong ones.”
We qualify in advance: responsibility, budget range, timing. What does not fit never reaches your calendar in the first place.
The division of work
This is what we take on. This stays with you.
So that it is clear from the start what you are paying us for – and what you still keep in your own hands.
We take on
- Building the target account list – matching your ideal client profile
- Researching, for each company, the trigger that carries the call
- Identifying the decision maker responsible, including the direct line
- Writing the opening, the argument and the objection handling
- Calling, following up and staying with it – even on the fourth attempt
- Qualifying: responsibility, need, timing
- Setting the meeting and handing it over documented
- Reporting every week on what happened and what we are changing
- On request: running the sales conversation through to the close
What stays with you
- Your offer, your prices, your positioning
- The sales conversation at the meeting – if you want to run it yourself
- Offer, negotiation and close – or you hand that to us as well
- Approving the target account list before we call
- About one hour a week for questions arising from the conversations
Both are possible. Either you receive the meeting and run the conversation yourself – or we take on the close as well and you receive the signed order. Prices, scope and the limits of what is negotiable are set by you in both cases.
What you get with every meeting. Company and contact with function and direct line. The trigger, with source and date. What was said in the conversation, word for word at the points that matter. The open questions your salesperson has to settle. And the meeting in the calendar, confirmed by both sides.
Services
Where is it stuck for you?
Three starting positions, three different answers. Pick the one that applies to you – the page behind it gets specific.
You have no sales team at all
We are your sales department: research, approach, appointment setting and reporting run with us. You only run the sales conversations.
Outsourcing sales →
Your team has too few meetings
We supply the first conversations. Your salespeople spend their time in the sales conversation again instead of on hold with the front office.
Cold calling and appointment setting →
Meetings yes, closes no
Then it is not volume that is missing but the conduct of the conversation. We listen in, show the points and train them with your team on real target accounts.
Consulting and training →
How it runs
This is how the start runs.
The start takes two to four weeks and consists of four steps: a free first call of 30 minutes, building the target account list with triggers and argument, a test run with the first conversations, then ongoing operation in a fixed rhythm. Nobody picks up the phone on day one.
The first week decides whether the conversations after it are worth anything.
Four steps from the first call to ongoing acquisition
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1
First call
We clarify whether it fits – target clients, offer, realistic expectation.
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2
Target accounts
We research whom we call and with which trigger.
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3
Test run
The first conversations run, we sharpen the approach and the list.
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4
Ongoing operation
Fixed meetings, fixed cadence, regular feedback.
From the first message to the first conversations, two to four weeks usually pass.
Why DEALMAKERS
No beginners make the calls here.
The usual weak point of outsourced acquisition is not the concept but the staffing: research and strategy come from the experienced person, and someone with six weeks of onboarding picks up the phone. With us, the one who can do it is the one calling.
Years of sales practice
The people we work with have been selling in B2B for years – not since an online course. They can hold a conversation with a managing director, even when it leaves the script.
Objections live, not afterwards
Anyone who knows the market hears in the tone whether a “no need” is an end or a follow-up question. That is where the meetings arise that a script does not win.
Staffing before speed
We only start your project once the right person is free. That sometimes costs two weeks – and saves you a quarter of burnt target accounts.
Who we have in mind for your project, we discuss with you beforehand – not only when the first reports arrive.
Our methods handbook
How we run conversations is not gut feel, it is written down: 383 pages, grown out of nearly twenty years of sales practice – the handbook our callers and our training work from. More on this under “Why DEALMAKERS”.
When we call
We call when something has happened.
Whether a call is cut short or leads to a conversation does not always depend on the salesperson. It depends on the moment. That is why, before every approach, we look for the trigger first: a job posting, a change of leadership, a new site, a funding round. By then your offer is already on the mind of the person called.
Not everyone can look this up: the data lies scattered across millions of sources. Our central sales intelligence system evaluates it continuously for every target company – the social media profiles and posts of the person you will speak to, company news, job postings, register and press entries. Out of this comes a picture for each contact: who the person is, what the company is currently dealing with and which event carries a call right now. Nobody else has put these individual pieces together – and from the outside you cannot tell from a company what we have found there.
This is how a call comes about with us: something public
changes out there, we translate what it means – and call while it still holds.
How this works →
More than 40 triggers – and if it has to be 100, it is 100
How many there are in your case is decided by your market, not by our catalogue. Which events these are in detail, what meaning sits behind them and how long each time window stays open, we have written down.
Why the first sentence lands
Exactly one event belongs in the first sentence – the one that is currently on the mind of the person called. No pitch, no list, no hint at what else we know. That is why people listen to us.
Frequently asked questions
What prospects ask us first.
What does it cost?
The usual models are a monthly retainer for capacity, a mix of retainer and a success share per meeting, or day rates for consulting and training. Which model fits depends on whether you want to buy capacity or results. The individual items are set out under the costs of sales outsourcing.
How quickly do the first meetings arrive?
First qualified conversations after two to four weeks. The first week goes into the target account list, the argument and the objection handling. Anyone who promises results from day one has either done no preparation or has no quality standards.
Is this worth it if we already have our own sales team?
That depends on the problem. Too few meetings means the pipeline is missing – then acquisition capacity or a better order of target accounts helps. Enough meetings but too few of them won means it is a conversation problem – then training helps, not more volume. In the first call we tell you what we see, even if the answer is: you do not need us.
Which industries do you work in?
Our focus is the B2B sale that needs explaining, with several decision makers and sales cycles from a few weeks to several months – software and IT services, industry and mechanical engineering, financial and staffing services. Pure consumer business and walk-in trade we do not serve.
Who actually picks up the phone at your end?
People with many years of their own B2B sales experience, built up over years in a network – not staff trained up at short notice. That is why we only staff a project once the right person for it is free, even if that pushes the start back by one or two weeks. Who we have in mind, we discuss with you beforehand.
Is B2B cold calling permitted at all?
Calling companies is permitted under § 7 (2) no. 1 of the German Unfair Competition Act (UWG) where presumed consent exists – that is, where a factual link between the offer and the business of the person called exists. Advertising emails without prior consent, by contrast, are not permitted in B2B either. We work accordingly, document every approach and use no mass channels. This is orientation, not legal advice.
What exactly does a sales agency do?
A sales agency takes on sales tasks that a company cannot or does not want to cover itself – typically new business: identifying target accounts, approaching them, qualifying them and setting meetings for the sales team. Some agencies also run the offer conversations through to the close, others advise and train the existing team. What exactly we take on and what stays with you is set out above in the division of work.
What is Signal Based Selling?
The list does not decide who gets approached; a publicly visible event at the target account does: a job posting, a change of leadership, a new site, a funding round. We only call once such a trigger exists. There is no settled German word for it; the closest is „anlassbezogene Ansprache“. Around forty examples are in the signal catalogue.
We already run lead scoring – what does that change?
Your scoring stays as it is. It mostly rates master data – industry, size, revenue, region –, and that does not change over years. We add a second layer: publicly visible events that are re-rated continuously and lose weight again after a fixed time window. More on this under signals and scoring.
Thirty minutes are enough to find out whether it fits.
No form, no hold music. Call us, write to us, or book a slot in the calendar directly.