Sales agency for sales you can plan instead of gut feel.

DEALMAKERS is a sales consultancy and sales agency for B2B companies in Germany, Austria and Switzerland, founded in 2021 by Florian Weippert, with offices in Berlin and Lower Franconia. We advise and train sales teams, including on the use of AI in sales. And on request we take on new business: experienced salespeople call suitable companies when there is a reason to call there, and hand over meetings with notes.

Consulting, training and coaching are led personally by our founder Florian Weippert. He has sold in B2B for around 20 years and has worked his way from Sales Manager through Head of Sales to Director Sales & Business Development. He also holds an MSc in Business Management earned in Oxford and the master’s degree “Business with AI” (2025). Prospecting is done by a team of experienced B2B salespeople that he puts together for each project.

For delivery we usually work with a fixed hourly rate plus a success fee; every engagement starts with a test phase of 40 hours. We work on commission only in exceptional cases, because in B2B months often pass between the first call and the order. What a meeting may cost and which items belong in an offer is set out under the costs of sales outsourcing (in German).

We bill consulting and training fairly by the hour, by day rates or as a fixed fee for the project. Because every starting position is different, you receive the price as a quote after the first call. Consulting and coaching are meant for sales teams of three people or more.

First qualified conversations after two to four weeks. The first week goes into the target account list, the talking points and the objection handling. Anyone who promises results from day one has either done no preparation or has no quality standards.

That depends on the problem. Too few meetings means the pipeline is missing – then prospecting capacity or a better order of target accounts helps. Enough meetings but too few of them won means it is a conversation problem – then training helps, not more volume. In the first call we tell you what we see, even if the answer is: you do not need us.

Our focus is the B2B sale that needs explaining, with several decision makers and sales cycles from a few weeks to several months – software and IT services, industry and mechanical engineering, financial and staffing services. We do not serve pure consumer business or walk-in trade.

People with many years of their own B2B sales experience and a proven track record, whom we have brought together in a network over years – not staff trained up at short notice.

Calling companies is permitted under § 7 (2) no. 1 of the German Unfair Competition Act (UWG) where presumed consent exists – that is, where the offer has a factual link to the business of the person called. Advertising emails without prior consent, by contrast, are not permitted in B2B either. We work accordingly, document every approach and use no mass channels. This is general guidance, not legal advice.

A sales agency takes on sales tasks that a company cannot or does not want to cover itself – typically new business: identifying target accounts, approaching them, qualifying them and setting meetings for the sales team. Some agencies also run the offer conversations through to the close, others advise and train the existing team.

The list does not decide who gets approached; a publicly visible event at the target account does: a job posting, a change of leadership, a new site, a funding round. We only call once such a trigger exists. There is no settled German word for it; the closest is “anlassbezogene Ansprache”. More than 40 examples are in the signal catalogue.

Your scoring stays as it is. It mostly rates master data such as industry, size, revenue and region, and that hardly changes over the years. We add a second layer: publicly visible events that are re-rated continuously and lose weight again after a fixed time window. More on this under signals and scoring.