DEALMAKERS B2B sales services
Our services in B2B sales: from the first signal to the signed order.
You tell us whom you want to win. We find out who is responsible there and when the right moment has come, hold the first conversation and hand the meeting over to you – on request through to the close.
Four routes, one goal: more revenue with the right clients. Which one suits you depends only on what you are missing right now – a team, meetings or confidence in the conversation.
Place yourself in 60 seconds
Which problem do you have right now?
Do not decide by the name of the service but by the bottleneck. The three situations call for different work.
You do not yet have a sales team
Then you need an external sales department rather than single measures. Place sales outsourcing →
You have a team, but too few meetings
Then qualified pipeline is missing. See cold calling and appointment setting →
You have meetings but win too little
Then the conversations, the offer or the management are the focus. Check sales consulting →
If your case cannot be placed cleanly, we settle it in the first call on the contact page.
Trigger before address
We call when the moment suits your target client
For that, our central sales intelligence system continuously evaluates millions of sources and tells us at which target company something is happening right now – more than 40 triggers, and if your market needs 100, it will be 100.
If you are reading the term for the first time: the usual approach is to work down a list of target clients from top to bottom. Whom you reach is then decided by the order of the list and not by the situation at the client. We turn that around and wait for an event that becomes publicly visible at the company you want – an advertised role, a new site, a change in the management. That event is exactly what we mean when we speak of a trigger or a signal, and only then do we call. The method is called Signal Based Selling – the full description of how it runs is here.
Whom we call is not decided by the list, but by the moment.
Examples of triggers that set off a call
The table below is an example set for illustration – not a product list, not a price list and not a complete enumeration. For a project, a set of its own comes out of it every time, with the triggers that actually mean something in your market.
| Publicly visible signal | What it usually means | Typical time window |
|---|---|---|
| First sales roles in a new country | A market entry is being built up. | 2–8 weeks |
| New management or head of sales | Priorities and contacts change. | first months |
| New site announced | Processes and suppliers are reviewed. | 1–4 months |
| Product launch with a date | A pipeline has to exist by that date. | until the date |
| Several open roles in the same sales team | Capacity is visibly being built up. | 2–8 weeks |
| Public funding round or capital increase | Investments can be brought forward. | 1–6 months |
This remains an example set – the individual configuration is our work. An extract – which triggers count in your market is something we agree together beforehand. That includes bespoke signals such as a framework contract running out, a change in a standard or the end of a subsidy.
Whatever the service
What stays the same on all three routes
We know whom we call – and when
Before the call there is a person and a trigger: as a rule we know who is responsible, what that person is dealing with right now, and we often have the direct line and the email address. In the first sentence we name exactly one event – the one that is on the desk of the person we call anyway.
A senior salesperson on the line, not a script
The conversations are held by salespeople with more than 20 years of their own B2B experience and training in sales psychology. They ask on the substance, place an objection and agree the next step – instead of reading out a script at call centre pace.
For missing capacity
Outsourcing sales
If there is no team of your own yet, or building one takes time, we take on the sales work as your external sales team – up to the meeting, up to the qualification or through to the close. Only the care of your existing clients stays with you, that is account management.
Sales outsourcing
Research, approach, qualification and handover in a working model that runs on.
See sales outsourcing →
Outsourcing sales
The right choice if you want to create capacity without recruiting yourself first.
See outsourcing sales →
External sales
An experienced B2B contact works to your logic for target clients and handovers.
See external sales →
The question of cost and model belongs before the start. Under costs of sales outsourcing we explain which tasks and capacities belong in that decision.
For a pipeline you can rely on
Winning new clients
Your team can hold the conversations, but the right meetings come up too rarely. Then we build the route from target client and trigger through to the qualified handover.
Cold calling agency
A targeted approach with a trigger and a clear qualification.
See cold calling →
Telephone prospecting agency
First conversations by phone for complex B2B offers.
See telephone prospecting →
New client acquisition agency
One process from the picture of the market to the next step in the sale.
See new client acquisition →
Lead generation agency
Relevant companies and contacts instead of plain records.
See lead generation →
B2B sales agency
For offers with several decision makers and subjects that need explaining.
See B2B sales →
Sharpening existing lead scoring
Your CRM, HubSpot or spreadsheet stays in place. We add to the existing scoring instead of replacing it: the fit describes separately whether a company suits you in principle; the trigger describes whether something has just happened. Live signals such as open roles, changes in the management, sites, funding, a product launch or press coverage are watched continuously, and every event loses relevance within its own time window.
For the top of the list, deeper research follows: who really decides, what has that person said in public, which signals belong together? Out of that comes a first sentence that holds, not an artificial overall score. Because we have built and use the software for it ourselves with PrioX, we also assess companies that are not yet in the CRM.
For better conversation quality
Consulting & training
Where meetings do take place, the bottleneck often sits between the first conversation, the clarification of the need, the offer and the follow-up. Then we improve the sales work that exists instead of producing additional calls.
Working together
How it runs, in four steps
The sequence stays manageable: first review, then focus, then approach and sharpen it together.
Who holds the conversations and where the experience comes from
Frequently asked
FAQ on our sales services
Which service fits which problem?
Without a sales team of your own, sales outsourcing fits. If there are too few meetings, the subject is new client acquisition, telephone prospecting or lead generation. If enough conversations take place but too few turn into offers or closes, we look at consulting or training. The distinction matters: more calls do not solve a conversation problem, and training does not replace missing acquisition capacity.
Can services be combined?
Yes, as long as the order is clear. Building a new sales function can start with outsourcing and be supplemented by consulting later. An existing team can first receive qualified meetings and work on its conversations in parallel. We do not combine automatically, only where one part of the problem demonstrably lies with the other.
Do you also work for sole traders and small teams?
Yes, provided the offer needs explaining, the target clients are in B2B and a conversation with the person who decides makes economic sense. A small team often does not need a large sales organisation, but it does need a clean approach to the market. In the first call we check the target group, the offer and the capacity on both sides.
Are there minimum terms?
That depends on the task, the target market and the service you want. Before an approach can run, there always has to be a picture of the target client, the triggers, the argumentation and the agreement between us. That is why we do not agree a framework before it is clear whether the task calls for capacity, consulting or training and which working rhythm makes sense for it.
How quickly can we start?
The start depends on whether the right experienced salesperson is available and how clear the offer and the picture of the target client already are. Before the first call, the trigger, the contact, the handling of objections and the handover are settled. We do not promise a fixed date, because a hasty start burns target clients instead of preparing conversations.
What do you expressly not do?
We do not take on B2C selling, walk-in trade or the sending of plain address lists. We also do not take on the care of your existing clients: account management lives on history and a relationship that has grown, and it belongs with your team. New clients, by contrast, we accompany through to the close on request.
We already have lead scoring in the CRM – does this still add anything?
Yes. The existing scoring stays in place and usually shows which companies fit in principle. We add live signals as a separate trigger value, so that the order reacts to current events. Events age, and for the top of the list deeper research follows. The CRM is not replaced, it gains a priority order you can rely on.
Clarify the right route in 30 minutes
Call us or write to us. If you would rather pick a time yourself, the calendar is open too.