B2B sales services
Our services in B2B sales: from the first signal to the signed order.
You tell us whom you want to win. We find out who is responsible there and when the right moment has come, hold the first conversation and hand the meeting over to you – on request through to the close.
Three routes, one goal: more revenue with the right clients. Which one suits you depends only on what you are missing right now – a team, meetings or confidence in the conversation.
Place yourself in 60 seconds
Which problem do you have right now?
Do not decide by the name of the service but by the bottleneck. The three situations call for different work.
You do not yet have a sales team
Then you need an external sales department rather than single measures. See sales outsourcing →
You have a team, but too few meetings
Then qualified pipeline is missing. See cold calling and appointment setting →
You have meetings but win too little
Then the conversations, the offer or the management are the focus. Check sales consulting →
If your case cannot be placed cleanly, we settle it in the first call on the contact page.
Trigger before address
We call when the moment suits your target client
For that, our AI continuously watches job adverts, company news and the commercial register. It tells us at which of your target companies something is happening right now that fits your offer – a new head of sales, open sales roles or a new site, for example.
The method is called Signal Based Selling. More than 40 such triggers, and how long each usually stays current, are listed in the signal catalogue.
Whom we call is not decided by the list, but by the moment.
Whatever the service
What stays the same on all three routes
We know whom we call – and when
Before the call there is a person and a trigger: as a rule we know who is responsible, what that person is dealing with right now, and we often have the direct line and the email address. In the first sentence we name exactly one event – the one that is on the desk of the person we call anyway.
A senior salesperson on the line, not a script
The conversations are held by salespeople with many years of their own B2B experience and a proven track record. They ask on the substance, place an objection and agree the next step – instead of reading out a script at call centre pace.
For missing capacity
Outsourcing sales
If there is no team of your own yet, or building one takes time, we take on the sales work as your external sales team – up to the meeting, up to the qualification or through to the close. Only the care of your existing clients stays with you; that is account management.
Sales outsourcing
Research, approach, qualification and handover in a working model that runs on.
Outsourcing sales
The right choice if you want to create capacity without recruiting yourself first.
External sales
An experienced B2B contact works to your logic for target clients and handovers.
Sales support
Single tasks such as research, first approach or follow-up, while your team keeps the close.
Interim head of sales
A head of sales for a set period who leads team, pipeline and process until a successor is in place.
Costs & models
Hourly rate, commission, break-even: what external sales capacity costs and when it pays off.
For a pipeline you can rely on
Winning new clients
Your team can hold the conversations, but the right meetings come up too rarely. Then we build the route from target client and trigger through to the qualified handover.
Cold calling agency
First conversations by phone for B2B offers that need explaining, held by experienced salespeople.
See cold calling →
Cold outreach agency
We call your target clients when the moment suits them and check beforehand whether a meeting makes sense.
New client acquisition agency
One process from the picture of the market to the next step in the sale.
Lead generation agency
Relevant companies and contacts instead of plain records.
B2B sales agency
For offers with several decision makers and subjects that need explaining.
Appointment setting
Qualified meetings for your sales team, confirmed and handed over with notes.
Already have a CRM or a client list?
Then we keep working with it. We add which of your companies something is happening at right now and check the most important hits by hand: who decides, and what is the right first sentence? How this fits an existing lead scoring is set out under signals and scoring. If your team would rather do this itself, PrioX helps – the AI agency for the entire sales process that DEALMAKERS founder Florian Weippert co-founded.
Want to make the calls yourself? Then instead of a standard list we deliver a lead list with current demand: companies where our AI has just spotted signs of a need, with the person responsible, the reason and the source, from EUR 499 plus VAT depending on scope. That way your team does not call cold but with a reason that matters to the person called. More under lead lists with current demand (in German).
For better conversation quality
Consulting & training
Where meetings do take place, the bottleneck often sits between the first conversation, the clarification of the need, the offer and the follow-up. Then we improve the sales work that exists instead of producing additional calls.
Sales consulting
We review process, roles, handovers and management, so that the pipeline is not lost on the way.
See sales consulting →
Sales consulting for tech & SaaS
For B2B tech and SaaS: we build go-to-market, playbook and pipeline so that sales no longer depends on the founder.
See SaaS sales consulting →
B2B sales training
We work on the conduct of the conversation, the need, objections and next steps in your actual sales process.
See sales training →
Telephone training
Prospecting on a real phone: the trainer calls first, then your team.
Negotiation training
Hold your price, answer discount demands and recognise buyer tactics.
AI consulting for sales
Check where AI works in your sales, test it in a pilot and roll it out with the team.
See AI consulting →
AI workshop for sales teams
We analyse your business and sales processes with you, find the AI use cases that fit and rate them by benefit, feasibility and strategic relevance. Then we show what is possible and how implementation would look, tailored to your company and your sales team.
Sales coaching for teams
Review real conversations and deals together, over several weeks and as a group.
Working together
How it runs, in four steps
The sequence stays manageable: first review, then focus, then approach and sharpen it together.
Who holds the conversations and where the experience comes from
Frequently asked
FAQ on our sales services
Which service fits which problem?
Without a sales team of your own, sales outsourcing fits. If there are too few meetings, the subject is new client acquisition, telephone prospecting or lead generation. If enough conversations take place but too few turn into offers or closes, we look at consulting or training. The distinction matters: more calls do not solve a conversation problem, and training does not replace missing prospecting capacity.
Can services be combined?
Yes, as long as the order is clear. Building a new sales function can start with outsourcing and be supplemented by consulting later. An existing team can first receive qualified meetings and work on its conversations in parallel. We do not combine automatically, only where one part of the problem demonstrably lies with the other.
What does working together cost?
For delivery we usually work with a fixed hourly rate plus a success fee; the hourly rate depends on the experience of the person who sells for you. We work on commission only in exceptional cases, because in B2B months often pass between the first call and the order. How agencies otherwise bill and what a meeting may cost is set out under costs of sales outsourcing (in German).
What do consulting and training cost?
We bill consulting and training fairly by the hour, by day rates or as a fixed fee for the project. Because every starting position is different, you receive the price as a quote after the first call. Consulting, training and coaching are led personally by Florian Weippert.
Do you also work for sole traders and small teams?
Only to a limited extent. Consulting and coaching are meant for sales teams of three people or more; for smaller teams we recommend a training or the AI workshop. Delivery pays off if you sell an offer that needs explaining to business clients and plan a budget for the hourly rate and the test phase. If you sell on your own and have no sales budget yet, our guides (in German) are the better start: free of charge and written so that you can apply them yourself.
Are there minimum terms?
No long ones. We start with a test phase of 40 hours. After that you see whether results are coming and whether working together suits you, and then decide how to continue.
How quickly can we start?
As a rule, the first conversations take place two to four weeks after the first call. We need the time in between for the target account list, the opening and the objections. It only takes longer if the right experienced person still has to become free – we tell you that beforehand. We do not do a hasty start without preparation, because it burns target clients.
What do you expressly not do?
We do not take on B2C selling, walk-in trade or the sending of plain address lists. We also do not take on the care of your existing clients: account management lives on history and a relationship that has grown, and it belongs with your team. New clients, by contrast, we accompany through to the close on request.
Clarify the right route in 30 minutes
Call us or write to us. If you would rather pick a time yourself, the calendar is open too.