DEALMAKERSPeople, method and evidence
Why DEALMAKERS
You are not looking for another agency that counts calls. You are looking for meetings with the right decision makers and for people you can trust with your target clients.
That is why the evidence comes first here, then the method. On request we go all the way to the signature: offer, follow-up and negotiation within the price range you approve; for deep product demos we bring in your specialists. Looking after your existing clients stays with you – our focus is new business.
Evidence
The figures behind it
around 20years of B2B
Building, leading, training and carrying a quota.
over 200 %quota
In peak periods close to 400 % target attainment.
20+clients since 2021
From SaaS, consulting and fintech.
up to 50 %reached
40 % of the conversations turned into meetings. Figures in detail.
The 200 % comes from the founder’s earlier roles, the 50 % from DEALMAKERS projects. Peak figures, not an average and not a forecast for your company.
A trigger justifies the first sentence. It does not lead the conversation.
Who actually does the work
What that means for you: no working student sits on the phone, no rotating carousel works through a list. At the same time the founder does not make the calls himself on a permanent basis. For a sales service that has to scale, that would be the wrong promise. His role is to prepare and steer the project so that the quality of the conversations does not depend on a single person. With a cold calling agency in particular that is not a detail: the work a simple call centre does not cover only begins after the second objection.
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1. Onboarding by the founder
Before the first call there are target clients, an offer, objections and a playbook. Florian Weippert does this work personally in every project, because whether the later conversations hold up on substance depends on it.
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2. Handover to the project team
A team of experienced freelancers then takes over; it is assembled anew for each project and runs at 5 to 10 people. In straightforward cases the work goes to that team directly.
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3. Conversations with real sales experience
Nobody on the phone is reading out a script. Everyone who calls brings years of their own B2B sales experience and can place a second objection instead of delivering the next pre-written sentence.
Around 20 years, every step first hand
The career record covers building, leading, training and testing sales – from Sales Manager through Head of Sales to Director Sales & Business Development. That is no substitute for examining your specific project, but it is the background to the standards in the playbook.
| Station | Role | What follows from it for clients |
|---|---|---|
| NOVUSTEL from 2004 | SaaS/telematics, P&L | Selling and carrying responsibility for the business belong together. |
| Couplink Group AG | Head of Sales | Leadership, structure and market change have to work at the same time. |
| PayPal | Sales & Training | In sales, performance can only be trained on clean execution. |
| Berlin fintech | Director Business Development (external) | Business development needs a reliable route from conversation to pipeline. |
| DEALMAKERS since 2021 | Founder | The way of working is applied in client projects first hand. |
| S&B Strategy | External partner for company acquisitions (M&A) | Finds suitable companies for investors to acquire and holds the first conversations with the owners. |
| Startups (earlier) | Former startup mentor at several startup hubs; VCs referred him to their portfolio companies to get their sales moving | Sales questions can be answered before any structures exist. |
Evidence in detail
These figures show the performance environment our way of working comes from: quota pressure, leadership and hands-on sales work.
| Evidence | Value |
|---|---|
| Target attainment in inside sales | consistently above 200 %, in peak periods close to 400 % |
| Target attainment as external Director Business Development | above 150 % |
| Award | Spot Award as top sales performer DACH, several times |
| Couplink | company revenue doubled within 10 months, despite a declining market |
| Training | after training he ran internally for a DACH sales team of 25 people: around 30 % more closed deals and revenue |
| Client work | 20+ clients served from SaaS, consulting and fintech |
| Closed deals | up to EUR 500,000 as external Director Business Development of a Berlin fintech |
What matters is translating that experience into your project: a clear target group, reliable reasons to call and clean next steps.
Figures from our projects: what our experience shows
These are the figures we quote on our pages, collected here with their basis. They come from more than 20 DEALMAKERS projects with around 10,000 calls since 2021, from our team’s earlier experience of 100,000 calls and more, and from our founder’s earlier roles. They are experience values, not a study and not a promise for your company. The biggest difference is made by the preparation: whom you call, when, and with which trigger.
| Figure | Value | Basis |
|---|---|---|
| Conversations and meetings from 100 dial attempts, without preparation | 10 to 20 conversations, 1 to 3 meetings | Calling down a list, through the switchboard and without a concrete trigger |
| Conversations and meetings from 100 dial attempts, with AI selection, direct line and a live view of availability | up to 50 conversations and 20 meetings (50 % reached, 40 % meeting rate) | Peak values from DEALMAKERS projects under optimal conditions, not an average |
| People reached thanks to the live view of who is in a meeting | up to 60 % more | Our app shows live whether the person is in a meeting right now and when they will be free again |
| Preparation per call (research and first sentence) | before 30 to 40 minutes, with AI about 5 minutes – up to 90 % less research time | From our own prospecting |
| Dial attempts per qualified meeting | without preparation 30 to 100, under optimal conditions about 5 | Depends on target group, offer and availability |
| Time to the first meetings | 2 to 4 weeks | From the start, including research and onboarding into offer and target clients |
| Meetings from a focused list of around 200 companies | about 20 qualified meetings a month | Typical value in suitable projects |
| Meetings that turn into an offer at the client | about 60 % | Varies by project, offer and sales cycle |
| Types of trigger we watch | more than 40; five to eight of them carry most of the meetings | Across our projects; which triggers count depends on the offer |
| Coaching sessions with salespeople | over 300 | Led by Florian Weippert |
What the triggers look like is shown in the signal catalogue; how AI helps is set out in our German guide KI in der Kaltakquise.
Onboarding in days, not months
SaaS, fintech, telematics, construction and infrastructure, management consulting and staffing: the breadth of industries does not replace preparation, it shortens the way to the right questions.
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1. Kickoff: the target group
First the target group is narrowed down. Without that narrowing an arbitrary list appears, and every later phrase would have to fit everyone – which means no one.
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2. Positioning: offer and benefit
Then we break the offer and its benefit into wording a decision maker understands without a technical lecture.
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3. Objections: what comes back
After that we collect the typical objections. Anyone who knows them in advance can ask a follow-up question in the conversation instead of reading out the next line of a script.
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4. Trigger logic: when a call is made
We review publicly visible triggers and define when a conversation does not fit. What is named in the call is always the single event, never a pattern observed over time.
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5. First meetings: the outreach begins
Only once the language, the target clients and a verifiable reason to call are in place does the outreach begin.
The pressure never comes from the caller, it comes from the client’s situation.
Conversation management with evidence
A concrete trigger opens the door. After that we listen, clarify instead of countering, and steer the conversation with questions that make a situation visible.
The foundations range from NLP and systemic conversation technique through facial-expression reading and social psychology to negotiation. What matters is translating them into a conversation that takes the other side seriously.
How the voice carries a call is described on our cold calling page. For a team that wants to build this craft itself, we combine the work with B2B sales training. In outsourced sales we put the same conversation quality into practice operationally. Both routes are described in the service overview.
Anyone can claim conversation management. We can look it up.
The method is written down
384 pages: The Magic of Sales – Emotional Resonance® is the handbook our conversations come from – from the first sentence through the needs question and handling objections to the negotiation.
It is not a publishing project but an attempt to order around twenty years of sales practice so that it can be passed on: to the people who make our calls, and to the teams we train. That is why it also sets out at length what does not work.
The book is not for sale. Anyone who books training with us receives it as well – as a reference work for the time after the training day.
What that means for you: if you ask why a call was led one way and not another, you get a reason from us rather than an opinion. And when we train your team, we train from an ordered system, not from a pile of slides.
What you keep when we leave
We document the four parts below so that your own sales work can pick up from them. On request we train your team on the actual conversations, not on abstract slide logic.
What remains from our work is a usable playbook – and not just an export of contacts marked as done. If the question is one of structure rather than extra capacity, we start with sales consulting.
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1. Target group
We document which companies qualify and which expressly do not. That is the basis against which every later list can be measured.
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2. Reasons to call
We record which publicly visible trigger carries a call in your market and how the first sentence about it sounds.
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3. Objection library
We collect what actually comes back in your market – and which follow-up question comes next, instead of a pre-written counter-argument.
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4. Follow-up process
We describe when the next step is due and what marks a contact as closed.
Whether your plan lacks capacity or structure is something we clarify in the first call
Signal Based Selling
The trigger decides the call
We do not work through a target list from top to bottom; we call when an event becomes publicly visible at a company you want to win – a posted vacancy, a new site, a change in leadership.
We use the AI of PrioX, the AI agency for the entire sales process that Florian Weippert co-founded. It analyses millions of sources and recognises more than 40 types of trigger – your market decides which of them count. Examples, time windows and how a trigger becomes the first sentence are set out under Signal Based Selling.
Qualifications at a glance
- MSc Business Management (Oxford Brookes University, awarded among the top 5 % of the year)
- MBAI “Master Business with AI” (Hochschule Fresenius, 2025)
- Social psychology (University of Queensland)
- NLP Master DVNLP and systemic coaching
- Mimikresonanz (Eilert Akademie)
- Negotiation and behaviour analysis
- Hypnosis training (certified hypnotist)
Frequently asked questions
Who actually makes the calls for us?
In every project, a team of experienced B2B freelancers from our network makes the calls. Florian Weippert works his way into target clients, offer, objections and playbook personally and runs the handover. In straightforward cases the team starts directly. We do not use people briefed at short notice or an anonymous call centre.
You quote target attainment above 200 % – does that apply to our revenue?
No. The figures are personal target attainment from earlier employed sales roles and not a revenue forecast for your company. What is agreed are traceable activities, clean conversations and meetings with decision makers.
Do you also work in industries you do not yet know?
Yes, if the offer, the target client and the benefit are clear enough to make them concrete in a conversation. In the first few days we test language, objections and triggers. We do not take on a product without a clear benefit.
How long does onboarding take until the first conversations run?
Onboarding is designed in days, not months: the outreach begins once target group, offer, objections and trigger logic hold. A fixed start date is agreed per project.
Do you take on B2C calling without consent?
We do not take on B2C telephone advertising without consent. Our work is aimed at B2B conversations with a concrete, factually fitting trigger. Before every project we clarify the target group, the offer and the permissible scope of the conversation.
What happens if the agreed targets are not reached?
Then we do not argue with a figure from the past; the route is reviewed in a traceable way: target clients, triggers, reachability, how the conversations ran and the quality of the meetings. The playbook is documented, so it is possible to see where the assumption does not hold. We do not give a revenue guarantee, but we do give you transparent work and an honest review.
How do we start, and what does it cost?
In a first call of 30 minutes we clarify the offer, the target clients, the sales capacity you already have and whether external capacity is the right answer at all. If it fits, we start with a test phase of 40 hours; billing is usually a fixed hourly rate plus a success fee. If it does not fit, we say so before the project starts.
Thirty minutes are enough for an honest review.
We clarify the offer, the target clients and the question of whether we are the right choice. Phone, email and calendar are open to you directly.