DEALMAKERSSales consultant & trainer
Florian Weippert: sales consultant and trainer for AI in sales
Florian Weippert advises and trains B2B sales teams to have more of the right conversations: with clear target clients, a good reason for every call and AI that takes care of the groundwork.
He combines sales practice from every level and from running his own company with behavioural and negotiation psychology, and with AI tools he uses daily in his prospecting.
Our founder’s roles and projects
Companies our founder has worked for in sales or supported in projects – some as an employee, some as a service provider.
Portrait
Florian Weippert
Florian Weippert is a sales consultant and trainer for B2B sales and for AI in sales. In 2021 he founded DEALMAKERS, a sales agency and consultancy, and he is a co-founder of PrioX, the AI agency for the entire sales process.
He has sold in B2B for around 20 years and has worked his way from Sales Manager through Head of Sales to Director Sales & Business Development. He has closed deals with small and medium-sized businesses as well as with corporate groups, mid-sized companies with more than EUR 1 billion in revenue and world-leading, well-known consumer brands.
He holds the master’s degree “Business with AI” from Hochschule Fresenius (2025) and an MSc in Business Management earned in Oxford. He has written down his conversation method in the handbook “The Magic of Sales – Emotional Resonance®”.
Consulting & training
How does Florian Weippert support sales teams?
Florian Weippert advises and trains B2B sales teams personally.
Sales consulting
Review target clients, reason to call and timing, how conversations are led, follow-up and management – and put the changes into practice with the team.
Sales consulting for tech & SaaS
Build go-to-market, a sales playbook and pipeline rules for B2B tech and SaaS companies when sales passes from the founder to a team.
AI consulting for sales
Check where AI saves time in sales, test two use cases in a pilot and roll them out in the team.
B2B sales training
Practise the opening, needs analysis, objections and closing on your real target clients.
AI workshop for sales teams
Analyse your processes, find the AI use cases that fit and rate them by benefit, feasibility and strategic relevance.
Negotiation training
Hold your price, answer discount demands and recognise buyer tactics.
Telephone training
Prospecting on a real phone: the trainer calls first, then your team.
Sales coaching for teams
Review your team’s real conversations together and improve them over several sessions.
How he works
How does Florian Weippert work?
Florian Weippert only recommends what he would stand behind on the phone himself. To judge why a managing director turns down a meeting, you have to have had those conversations yourself. That is why four principles apply in his consulting and training:
- First the bottleneck, then the measure. Is it capacity, skill or clarity that is missing? The answer decides whether consulting, training or hands-on delivery will help.
- Every contact needs a reason. It is not the order of a list that decides whom you call, but an event at the client.
- AI for the groundwork, people for the conversation. AI can take over research, notes and follow-up. Trust and negotiation it cannot.
- Success is measured in client conversations. Not in how often AI is used or how many calls are made.
A reputable sales consultant will also tell you when you don’t need one.
Career
Around 20 years of B2B sales: selling, leading, training, building
| Period | Company | Role | Result |
|---|---|---|---|
| 2004–2009 | NOVUSTEL e.K. | Founder and managing director, SaaS and telematics | Sales and his own business in one pair of hands |
| 2009–2011 | Couplink Group AG | Head of Sales | Revenue doubled in ten months, despite a declining market |
| 2015–2018 | PayPal | Sales and sales training, helped build the Inside Sales Academy | consistently above 200 % target attainment; top performer (DACH), awarded several times |
| 2018–2021 | Freelance | Sales expert and mental coach | over 300 coaching sessions with salespeople |
| since 2021 | DEALMAKERS | Founder | over 20 clients from SaaS, consulting and fintech |
| 2023–2026 | Billie | Director Business Development (external) | above 150 % target attainment, deals of up to EUR 500,000 |
| since 2023 | S&B Strategy | External partner for company acquisitions (M&A) | Finds suitable companies for investors to acquire and holds the first conversations with the owners |
| since 2026 | PrioX | Co-founder | AI agency for the entire sales process |
The method
The handbook “The Magic of Sales – Emotional Resonance®”
How Florian Weippert leads and trains conversations is set out in a 384-page handbook: from the first sentence through needs analysis and objections to the negotiation. It grew out of his own sales practice and is the basis of all training and conversations at DEALMAKERS. The handbook has never been on sale; anyone who books training receives it as well.
Qualifications
Education and qualifications
- MBAI “Master Business with AI”, Hochschule Fresenius, 2025
- MSc Business Management, Oxford Brookes University, awarded among the top 5 % of the year group
- Social psychology, University of Queensland
- Negotiation with Chris Voss, Chief Negotiator (formerly FBI), Black Swan Group, and at the NASHER Negotiation Institute
- Behaviour analysis with Chase Hughes; Mimikresonanz facial-expression reading (Eilert Akademie)
- NLP Master (DVNLP), systemic coaching, certified hypnotist
Publications
Articles and guides
Articles (in German)
- Your sales team only sells 40 per cent of the time. An AI agent does the rest – unternehmer.de, 13 October 2026
- Your most dangerous competitor is called “We’ll get back to you” – unternehmer.de, 14 October 2026
- Your customers cancel in public before they cancel – cmm360 (Swiss CRM Institute), 15 October 2026
Guides on deal-makers.de
Talks & interviews
Topics for talks, workshops and interviews
For event organisers, podcasts and editorial teams. Every topic combines AI tools from his own prospecting with practical conversation skills.
The right moment
How AI recognises when a client is ready to buy, and how that becomes a first sentence that does not get brushed off.
Your sales team only sells 40 per cent of the time
What AI agents reliably take over in sales today and which risks rarely make it into the presentation.
People buy from people
Sales psychology and negotiation in the age of AI: what AI should never take over in sales.
Short bio to use: feel free to use the first paragraph of the portrait above.
Frequently asked questions
Questions about Florian Weippert
Who is Florian Weippert?
Florian Weippert is the founder of DEALMAKERS and advises and trains B2B sales teams, especially on using AI in sales. He has sold in B2B himself for around 20 years – from closing his own deals to leading sales teams.
What does Florian Weippert advise on?
On sales and on using AI in sales; he also runs sales, negotiation and telephone training and AI workshops. Consulting and training are designed for sales teams of three or more people.
Does Florian Weippert make calls for clients himself?
Not on a permanent basis. He works his way into every prospecting project personally, sharpens how the conversations are led and steers the project. The ongoing conversations are held by a team of experienced B2B salespeople.
What is PrioX?
PrioX is a separate company: the AI agency for the entire sales process that Florian Weippert co-founded – from sales and go-to-market through account management to every way of winning new clients. DEALMAKERS uses its software in its own prospecting.
Does training take place on site or online?
Both are possible: in-house at your company, in Berlin or online.
Does Florian Weippert give talks?
Yes, on AI in sales, buying signals and sales psychology, in German and English, on site or online. Simply get in touch by phone or email.
A conversation with Florian Weippert
Tell us where your sales process is stuck right now. In 30 minutes you will know whether consulting, training or hands-on delivery is the right next step. No form – just phone, email or calendar.